Low open rates? Take a free email deliverability test

On average, only 23 out of a 100 cold emails ever get opened.

If this stat shocked you, know that open rates can be improved by using email deliverability tools.

Most people think that email outreach only involves…. well… sending emails.

But the truth is that your deliverability is at least as important as the emails you send. No opens means no conversions.

Let’s start your journey toward better deliverability by running a free deliverability test.

Here are two ways to test your deliverability

1. lemwarm’s free email deliverability test

Testing your deliverability does not have to cost you any money.

lemwarm offers a free email deliverability test that’ll give you everything you need to know, like:

• Your deliverability score
• The state of your technical setup
• If your email’s content is spammy
• Whether you’re on any email blacklist

Here’s how to find out about the state of your deliverability:

Step 1: Copy the email address that the deliverability test gives you

Step 2: Go to the email account you want to test and paste the email address in the “to” field

Step 3: Write the email the test will check both your overall deliverability and the content of your email) and send it!

Step 4: Go back to the deliverability test, check the box, and click on my show my results

Step 5: Check your results!

2. lemlist’s Email Tests

lemlist is a multichannel outreach tool with advanced personalization features not seen in other outreach tools.

You can even personalize the images inside your outreach campaigns so that each recipient gets a different picture. This level of personalization makes your outreach no longer as “cold” as regular cookie-cutter outreach.

In lemlist, you can find a feature called Email Tests.

Email Tests allows you to test your deliverability similarly to lemwarm’s free email deliverability test, but with one exception: You can’t use your own emails for testing.

Instead, AI generates an email for you.

Here’s how to test your deliverability with lemlist’s Email Tests.

Step 1: Start your free 14-day lemlist trial by clicking on the “Sign up for free” button

Step 2: After logging in, go to “Health” under “Reports”

Step 3: Click on “DNS Checks”

Step 4: Click on the “Refresh checks” button

Step 5: Click on “Email Tests”

Step 6: Check your results

When do you need to use an email deliverability tool?‍

The answer you probably expect here is: when your deliverability score is low.

And while that answer would be partially true, it’d also be incomplete.

Let’s cut right to the chase and give you the truth:

For any deliverability score, you need a deliverability tool working behind the scenes to:

1. Improve your deliverability score when it’s low
2. Maintain your deliverability score when it’s high

Most people understand the first use case but not the second one.

But when sending unsolicited email, like cold email, your sender reputation may fluctuate.

A deliverability tool, like lemwarm, alerts you to any issues that might arise so that you can take steps to address them before your sender reputation suffers long-term damage.

You don’t just boost your deliverability and then turn the tool off when your deliverability reaches a good level. That would render your work useless in no time.

Instead, you should keep the tool on at all times to maximize its chances of landing in your audience’s inbox.