What Is An Email Blast?
The Email Statistics Report shows that the total number of emails sent and received per day will be over 392 billion by the end of 2026.
This insane email traffic offers you a one-of-a-kind opportunity to boost your sales via cold outreach.
To do so, you want to reach as many recipients as possible. Ideally, this should be quick and easy without costing you too much time and effort.
Email blast is one of the most potent email sending techniques for achieving this, but it either doesn't get enough attention or gets misunderstood.
Don’t worry, we are about to change that.
Today, you will find out what email blast is, how to send it, and the most effective email blasting techniques to maximize your reach with a single email.
What is an Email Blast?
An email blast (e-blast) is a single email you send to multiple recipients simultaneously.
You can send it to your entire email list, a large segment of it, or multiple email lists at once.
The goal of email blasts is to reach as many people as possible with one email message and instantly create a broad impact.
The common characteristics of an email blast include but are not limited to:
- It doesn’t have to be a part of your email marketing strategy
- It doesn’t have to comply with recipients’ past behavior and preferences
- It doesn’t need a follow-up
- Is sent to an entire email list or multiple lists at once
What is NOT an Email Blast? ❌
Mass email marketing means sending the same email to a large group of recipients simultaneously.
It’s an umbrella term referring to a popular technique for distributing communication that doesn’t require a response. Mass emails are used for announcements, promotions, offers, etc.
We will break down this umbrella term to show how e-blasting differs from other mass emails.
Email Blast VS. Email Campaign
An email blast differs from an email campaign, which is a series of strategic emails sent to a targeted list of recipients over time. On the other hand, an email blast is sent out in one go.
Email Blast VS. Bulk Email
Email blasts can also be differentiated from bulk emails, which typically have deeper strategic intent. Bulk emails usually target long-term engagement and focus on relationship-building.
Email blasts, on the other hand, tend to have more immediate goals, such as announcing blitz sales, flash offers, product launches, and so on.
Just like mass email marketing, email blasts can be segmented, tailored, and personalized to execute the most powerful blast. We will get into details of how to do that in our step-by-step guide to crafting a powerful email blast.
Why Should You do an Email Blast?
Email blast is an excellent broad outreach technique useful if you are looking to:
- Generate quick traffic
- Announce an important message
- Share product news or launches
- Strengthen your subscriber base
- Start a flash sale
- Collect feedback
- Boost your sales
What are the Benefits of Email Blasting?
Numerous benefits exist to email blasting, and they come down to the fact that it’s straightforward, efficient, and powerful.
Moreover, you don’t need a complex outreach strategy to run it. Below, we listed the main benefits of e blasting.
The pros of Email Blasting:
✅ Saves time and effort compared to sending individual emails
✅ Don’t have to do a follow-up unless you want to
✅ Simple to deliver your message to as many people as you want
✅ Sending in bulk is more cost-effective
✅ Quickest way to reach wide audience
✅ Increase recipient engagement
✅ Can scale easily to reach your goals
✅ No need to follow up
Eblasting is so efficient and powerful in reaching multiple people at once that it pauses some risks if crafted carelessly.
In fact, email blasting can turn from a powerful technique to counterproductive and leave you with unwanted results.
The cons of Email Blasting if crafted mindlessly:
❌ Annoy your recipients
❌ Damage your email deliverability
❌ Harm your reputation among the subscribers
To avoid the risks of careless email blasting, we have prepared a useful step-by-step guide for crafting a powerful email blast and maximizing its benefits.
A Step-By-Step Guide How To Do A Powerful Email Blast
Now that you know why email blast is an effective strategy to reach many people at once, it’s time for you to craft one the right way.
This is our quick and simple tutorial on how to do a successful email blast.
1. Start With Your Email List
The first thing you want to start off with is defining your target audience. If you target the wrong audience, people won’t find your emails relevant and could mark them as spam.
👉 Check out our complete guide to defining your target audience and ensuring you target prospects that will bring you the most $$$
In an email blast scenario, the audience you’re targeting should be on your clean email list. This is important because your email list directly affects where your emails land.
By sending emails to a targeted audience in your clean email list, you will
→ increase your deliverability score
→ keep your emails away from spam
→ get more replies! 🎉
❌ Unclean Email Lists:
- Cluttered with duplicates and invalid email addresses
- High bounce and spam rates, which damage the sender reputation
- Low open and reply rates due to unengaged subscribers
- Generic emails that don’t cater to specific interests or needs
- Risk of being flagged as spam or blacklisted by email providers
✅ Clean Email Lists:
- Segmented into clearly defined target personas
- Regularly cleaned to remove invalid addresses and duplicates
- Engaged audience that has opted in to receive emails
- Personalized emails that cater to specific interests and needs
- High deliverability rates with low bounce and spam rates
⚠️ Adhering to CAN-SPAM Act requires marketers to obtain consent from subscribers and respect their preferences. Cleaning your email list ensures compliance with these regulations and avoids potential legal issues.
2. Segment Your Audience
Segmenting your audience personas allows you to write highly personalized emails. This way, you can solve specific pain points of your audience segments and build trust with them.
For example, if you’re sending cold emails to a B2B audience, here’s what your segments could look like:
- Clients who bring the most revenue (your biggest contracts)
- Clients in-between
- Clients with the lowest ASPA (average revenue per account)
Use this guide to find the right audience for your outreach and build a healthy email list.
3. Pick The Right Time To Email Blast
Sending your email blast at the right time can be a game changer in how well it performs.
So, when is the best day and time to e-blast your recipients?
We conducted our own study of millions of lemlist cold outreach campaigns to determine which day of the week is best for sending emails.
We discovered that the most leads replied to the emails sent on Mondays. Moreover, it turned out that morning, between 8 and 10 AM, is the best time to send email blasts.
It’s because your message is the first thing your recipients see when they log in, and it’s less likely to get lost in the inbox.
4. Make Sure Your Email Blast Has Value In It
While sending emails in bulk is called ‘blasting,’ in reality, you don’t want to ‘blast’ your recipients with useless messaging. On the contrary, your message should provide your recipients with valuable information, respect their time, and aim to build a lasting relationship.
To make sure your recipients are satisfied with getting email blasted, you want to:
- Pack value in your central message when email blasting your recipients by following our in-depth guide
- Pick the right template to design your email blast
- Personalize your email blasts at scale
Personalizing your emails at scale will make you stand out significantly and increase your reply rates.
lemlist is an ultimate hyper-personalization tool that offers a broad lead database, personalized icebreakers, task management, automated follow-ups and warmups, and much more.
5. Don’t Let Your Email Blast Land In Spam
Let’s say you do all the first four steps. All of that work is worth nothing if your email blasts land in your recipients’ spam folders.
In 2022 alone, over 162 billion spam emails were sent every day. Let that sink in.
If your email blasting campaign gets into spam, the outcome is either a) your audience will not see your message and b) even if they see it, they won’t trust it because your email was marked as spam. It’s a lose-lose scenario.
Moreover, a recent survey revealed that over two-thirds of people (68.8%) who receive scam emails say it has a considerable impact on their mental health.
Spam emails not just annoy people, they upset them and harm their wellbeing. So you want to avoid your email blast marked as spam at all costs.
That’s why your goal is to aim for the highest email open rate possible. Let’s see how it works in practice.
Take this example of companies A and B to see how email open rate affects their revenue.
Company A
Deal size → $5,000
Leads → 200
✅ Email open rate → 80% (160 leads)
Meetings booked → 10% (16 leads)
Closing → 40% (6 leads)
✅ Revenue → $30,000
Company B
Deal size → $5,000
Leads → 200
❌ Email open rate → 40% (80 leads)
Meetings booked → 10% (8 leads)
Closing → 40% (3 lead)
❌ Revenue → $15,000
Luckily, there are definite steps to take to prevent your email blast from landing in spam, which will damage your email deliverability and inevitably lead to lost revenue.
To not land up in a spam folder, it’s crucial to keep your email deliverability high. Email deliverability is the ability to deliver emails right into your target’s primary inbox.
To get your email blast delivered to your recipients’ inboxes, make sure you:
✔️ Avoid spam trigger words
✔️ Ensure proper email authentication
✔️ Maintain a consistent sending frequency
✔️ Focus on creating valuable and relevant content for your subscribers.
To help you do that, we prepared this definitive guide on enhancing your email deliverability and avoiding the snares of spam filters when doing your next email blast.
6. Automate Your Email Blasts
To get the most out of your email blast and make the most impact it’s smart to use cold outreach automation tools like lemlist.
Lemlist lets you easily track your cold outreach success metrics, automate the process, and boost your email blast performance.
Sending out an email blast with lemlist allows you to:
✅ Analyze
✅ Personalize
✅ Automate
✅ Doesn’t land in spam
✅ Boost your email blast performance
Aside from lemlist, there are more tools to automate email personalization that you may be interested in depending on your goal for your email blast:
- Taplio → It’s an excellent tool to get qualified LinkedIn leads.
- Clay → It helps you to build lead lists automatically from built-in sources, such as LinkedIn.
- Trumpet → It allows you to build micro-sites fast so you can offer a unique experience to your prospects.
- Lavender → It’s an email assistant where you can leverage the power of AI.
- Lonescale → It allows you to target hiring companies.
👉 Don’t miss out on the opportunity to see this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.
Key Takeaways
In this article, we learned that email blasting is a powerful email-sending technique that allows you to reach a broad audience with a single email.
If done according to our guidelines, email blasts allow you to make a significant impact in a straightforward way.
Whether you use email blasting to generate traffic, make an important announcement, or strengthen customer engagement, you must always add value to your message so your recipients don’t feel ‘blasted.’
Regardless of your e-blast goal, you want it to reach your email list. So make sure it doesn’t get lost in spam because landing in spam will cost you money.
To ensure the most impact from your email blast, it’s best to use email deliverability and automation tools like lemlist to boost the process. This tool allows you to keep your emails away from spam and reach more leads, customers, and audiences’ inboxes, making sure all that work on your email outreach pays off.
Stay in the Know!
For more tips on running successful cold outreach campaigns and booking more meetings with prospects in 2024, check out our in-depth article with the 5-step framework for you to put into practice.
